A lot has been created about casinos that need to find new ways to attract millennials, are considered the next generation of gamblers and are generally defined as those born between 1982 and 2004.The opportunity to make money playing one of their favorite video games could be a solution to this problem.
At least that is the hope of some of the casino industry. Graboyes, however, insists that his target audience is much larger than just millennials and the trends he has seen so far in Atlantic City have confirmed this for him visiting the Warkoppoker Site.
“I know there is preoccupation with millennials because of the size of the market and the fact that they don’t play slot machines,” said Graboyes, 44, who grew up in suburban Philadelphia. “But it’s not just about millennials. It’s about gamers. That’s the market. Gamers are all ages. Our first customer was a Vietnam veteran in his 70’s. We’ve seen the majority of players under 40, so that includes Gen X and millennials, but that also means about half the market is over 40, including boomers too. “
GameCo’s first machine was called “Danger Arena,” where players shoot at the robots during 45 second segments. Removing six robots guarantees a return on investment, while 10 robots make the highest payouts. This machine has 10,000 different “maps” or game versions that players can encounter.
The company announced last week the addition of another game, “The Secret Temple of Pharoah,” in which a player collects rare treasures. A basketball shooting game, “Nothin ‘but Net,” will be released next month.
Graboyes plans to start putting 1-3 new games on the market every month now. Among those coming soon were “Mission Impossible,” “Ferris Bueller,” “Paranormal Activity,” and “Terminator 2.”
“Honestly, I wish there were more,” said Graboyes. “While we are delighted to be first, we have a lot to do to do all the hard work with the regulators and all the marketing to bring customers of this new game to the casino. What we can prove is that there is market demand and opportunity, and also that these skill-based games can generate significant income for the casino. “
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